A new campaign has just been launched by coffee chain Dunkin’ Donuts in an attempt to put it to their main rivals, Starbucks And McDonalds. Starbucks And McDonalds have upped the anti as of late when it comes to ways of bringing in more customers in a move that has resulted in fewer people turning to Dunkin for their coffee fix.
The multimillion dollar campaign incumpasses all aspects of media, including print, television and digital. The campaign is centered around the image of regular people enjoying iced and hot coffee drinks and gives less emphasis on donuts and other baked goods, as America continues to fight an obesity epidemic that said foods definitely have contributed too.
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