The British gay community is up in arms after a television commercial for Heinz UK’s New York Deli mayonnaise was pulled because it showed two men kissing.
The commercial features a man wearing an apron preparing lunch sandwichs, and then kissing his partner, a man, goodbye and saying come “straight home from work, sweet cheeks.”
More than 200 viewers complained, saying that the commercial was offensive and not appropriate for children, thus it has been pulled after 2 weeks of its 5 week campaign.
Heinz UK director of corporate affairs Nigel Dickie said: “The advertisement, part of a short-run campaign, was intended to be humorous and we apologize to anyone who felt offended.”
As a result of the ad being pulled British gay rights groups are urging gay people to boycott the Heinz company entirely.